In 2009 he is launching a family-friendly cable network called Better Black Television.
The network will provide "positive content for a black and brown culture," according to a company statement.
BBTV will be a jack-of-all-trades general entertainment channel. There'll be scripted and unscripted programming, news, a drama AND a comedy series, movies, animation, sports and entertainment news, children's educational and teen programming, as well as "responsible hip-hop music and videos."
What about irresponsible hip hop????
BBTV advisory board members include Oscar winner Denzel Washington.
The new channel is taking on the black-oriented cable channel BET.
However, the man formerly known as Master P. stressed that he has "a great relationship with BET and MTV" and that he and his son, Lil' Romeo, "will continue to do work with them and support their networks."
He also acknowledged BET founder Bob Johnson.
"I remember him telling me back in the day that if you wanted to know real estate, you've got to hang out with real estate investors. If you wanted to know sports, you've got to hang out with athletes. I wanted to know TV, so I hung out with Bob and learned the TV game from one of the best in the business."
Production on BBTV's programs has begun in California, New York, Louisiana and Florida.
image via drewreports.com