WHAT: “I’m Not A Plastic Bag” Launches in the US ($15).
After the huge excitement surrounding the launch of I’m Not A Plastic Bag in the UK, Anya Hindmarch will be launching a limited edition version of this bag with navy blue lettering in the US on June 20th. Hundreds expected to line up to purchase the limited edition international re-usable shopping tote sensation. The bags sold out in 2 hours in London!
WHO: Creator ANYA HINDMARCH (Glamour’s Accessories Designer of the Year 2006 & 2007) in Anya Hindmarch's LA store, 118 South Robertson Blvd.
WHERE: Anya Hindmarch stores, Ron Herman, Fred Segal Flair
WHEN: Wednesday, June 20 - Crowds expected all day from 10am
Anya Hindmarch designed the "I'm Not A Plastic Bag" to to create awareness about the use of plastic bags. Each year an estimated 500 billion to 1 trillion plastic bags are consumed worldwide - 1 million a minute! Anya Hindmarch wants to make NOT using plastic bags fashionable and wants to inspire people to use re-usable shopping totes. This is a non-profit project which Anya feels passionately about.